Some top brands are respected for the way they maintain an engaged workforce having employees who are passionate about their jobs and proud about working there. In this article, we share some of the employee engagement initiatives which make top brands attractive. In particular, we analyze how IBM has managed to secure and retain an engaged workforce, with most employees being willing to complete their careers there.
Doubling the employee job satisfaction need not be an expensive exercise. It calls for a creative, collaborative approach in developing a culture that motivates, inspires, and nurtures an environment that brings out the best in individuals and teams.